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Screengrab from Insight Atlas reading text that says 'Find your way to bigger impact', 'Explore new possibilities with the world's best digital insights tools for social impact projects, collected and matched exactly to you.' and buttons to click that read 'Find tools now, Sign up Learn more about us'

Insight Atlas

Piloting a Toolkit to Support Social Impact Projects

CIFF (The Children’s Investment Fund Foundation) mobilised a multi-partner team to develop and pilot a social insight toolkit and the result was the Insight Atlas. The tool’s goal is to support people working in social impact to make more informed and confident choices about use of tools that generate insights about audiences, content, and evaluation.

Screengrab from Insight Atlas reading text that says 'Find your way to bigger impact', 'Explore new possibilities with the world's best digital insights tools for social impact projects, collected and matched exactly to you.' and buttons to click that read 'Find tools now, Sign up Learn more about us'

Insight Atlas

Explorations

Framing Opportunity

Generating Ideas

Build & Test

Timeline

March 2020 to August 2021

About

The Children’s Investment Foundation (CIFF) acknowledged the increased need for digital insight tools among their grantees. The idea was to provide a space that could support their community to find new approaches for their projects and share their stories. They partnered with six agencies to develop and pilot a social insight toolkit to support its grantees to increase confidence in and use of these technologies. The result was the Insight Atlas.

Common Collective was the piloting and evaluation partner, helping the team to pilot the service and understand user needs and experience by integrating qualitative and quantitative methods. We designed an evaluation strategy that informed the development of its first prototype and allowed us to test it end-to-end with potential users.

Through sessions with CIFF grantees, we performed an in-depth evaluation and estimated added value and benefits of the Insight Atlas. We also identified potential barriers for selecting and finding the right tool for their project which informed refinements for the first prototype. In addition, we designed a robust experimental study which involved a Randomised Controlled Trial (RCT) where a larger and unbiased sample of participants were randomly allocated to complete tasks either with or without access to the Insight Atlas. This enabled robust comparisons and for CIFF to see the impact of the Insight Atlas compared to doing the same tasks without access.

Common Collective, as monitoring and evaluation partner, provided real-time insights to inform and improve the prototype design and development of the Insight Atlas. The Insight Atlas is now a useful tool that allows funders, implementers, and researchers to find and select the best social insight tool for their projects.

People

Dr Rebecca Bendayan, Dr Avri Bilovich, Katherine Jennings

Disciplines

Evaluation, Experimentation, Qualitative research, Behavioural insights, Design insights

External Partners

Hattaway, Shape History, Komons, Busara

Excited to work with us?