Approach
We interviewed ministry of health officials, district officials, health programme managers, NGO staff and experts in childhood development to understand how they roll out global and national frameworks and initiatives and the obstacles they face. We also held a workshop with participants at the WHO’s World Health Assembly, where the NCF was launched.
We learned that implementation is a long, complex journey involving many decision-makers, and is often held back by lack of clarity, concern at the size of the task, confusion over what the benefits are, and poor coordination and leadership, among other factors.
We generated a set of ideas to overcome these barriers. For example: use explainer videos and stories to raise awareness and encourage action; divide the NCF into manageable components to help health workers and officials understand how it is relevant to their context; develop an accreditation scheme that provides clear information about new policies, and a planning tool to help users develop next steps; and create an online portal to allow them to compare the progress of their implementation plan with those in other countries.
People
Edward Gardiner, Maisie Bowes, Tabrez Ahmed, Katherine Jennings, Dr Rebecca Bendayan, Manjul Rathee
Disciplines
Behavioural science, Graphic design, Mixed-methods research, Service design